We launched the Risk Factor Initiative with a sold-out film premiere and mobile app launch in Canmore, Alberta.
We chose Canmore because it’s home to outdoor adventure athlete, Will Gadd, and Parks Canada risk specialist, Grant Statham, both of whom appeared in the Risk Factor documentary film.
The Risk Factor Initiative includes screenings and broadcasts of the film, promotion and distribution of the Risk Navigator mobile app, and a rich media website. Together they provide entertaining and enlightening (and free!) ways to understand risk. To find out more and download the app visit…