Shameless Idealists Broadcasts on Prime Time During the Holidays

Shameless Idealists, our new series profiling activist celebrities, is set to broadcast over the holidays. Magic Johnson, Richard Branson, Nelly Furtado, Rick Hansen – while their names and public profiles are familiar, the intimate stories of these luminaries are not.

Each half hour program reveals how these extraordinary individuals overcame personal challenges to achieve global success in their fields and how they subsequently became motivated to become leaders in socially responsible endeavours. Each of their stories is insightful and unique. They inspired us with their honesty, commitment and generosity…we hope they will do the same for you over the holidays.

Check out our Shameless Idealists on CTV

  • Rick Hansen on Thursday December 27th at 7:00 PM
  • Magic Johnson on Thursday December 27th at 7:30 PM
  • Nelly Furtado on Friday December 28th at 7:00 PM
  • Sir Richard Branson and Holly Branson on Friday December 28th at 7:30 PM


Also catch Shameless Idealists now broadcasting on MTV2, through January 6, 2013:

  • Nelly Furtado – Dec 15, 12:30 PM, 11:30 PM, Dec 16, 12:30 PM, 11:30 PM
  • Richard Branson & Holly Branson – Dec 22, 12:30 PM, 11:30 PM, Dec23, 12:30 PM, 11:30p
  • Roméo Dallaire & Michel Chikwanine – Dec 29, 12:30 PM, 11:30 PM, Dec30, 12:30 PM, 11:30 PM
  • Magic Johnson – Jan 5, 12:30 PM, 11:30 PM, Jan 6, 12:30 PM, 11:30 PM

Be sure to visit our webpage for additional video clips, further details and news from the show!