When the founders of Free the Children, Craig and Marc Kielburger, asked Kensington to produce 6 half hour profiles with some of the renowned guests at their We Day events in Toronto and Vancouver, we were glad to help.
Robert Lang and Kirsten Scollie are producing and Henry Less is directing the series of videos aiming to inspire young people to get involved in positive change making. The series, featuring Nobel Peace Laureates, social activists and Grammy Award winners, will be used online and in schools across North America, as well as for a TV broadcast.
Filming starts this week behind the scenes at We Day in Toronto, focusing on special guests, Rick Hansen (Canadian Paralympian and activist), Danny Glover (director, actor and activist), Mary Robinson (former Irish President and human rights advocate), Nelly Furtado (singer-songwriter) and Patch Adams (founder of the Gesundheit! Institute). Following the massive event, we will conduct exclusive interviews with the stars in an intimate setting where they’ll tell their stories and share what has inspired them to become activists and make a difference in the world.
We expect to interview more luminaries, including Mikhail Gorbachev, Mia Farrow, Michael Jordan and Shaquille O’Neal, when We Day takes place in Vancouver, Oct. 13, and in Waterloo, Nov. 16.
Youth from across North America gather at We Day to celebrate the movement of young people making a difference in their communities – And the results are impressive. Since 2007 more than 160,000 people attended We Day, and from 2010-2011, youth volunteered over 1.7 million hours and raised $5.4 million in donations to support local and global organizations.
Weday.com also exists as an hub, where youth can read related social issue articles and watch videos and interviews online.