We’re excited to have launched the Risk Factor Initiative yesterday with a sold-out film premiere and mobile app release in Canmore, Alberta. We thought Canmore would be a great location for the launch as the city is home to outdoor adventure athlete, Will Gadd, and risk specialist with Parks Canada, Grant Statham, both of whom collaborated with us on camera for the film. Canmore will also be the starting point for the lucky winner of our contest grand prize giveaway. Be sure to download and try the app. (more details below)
The Risk Factor initiative includes the Risk Factor film screenings and broadcasts, Risk Navigator mobile app and rich media website, all of which are entertaining and enlightening (and free!) ways to assess and understand risk better.
You can preview the film trailer below and find a lot of information about the initiative at http://riskfactor.ca
The documentary will air on several networks across Canada starting in August, but those in the Toronto area can get a sneak peek at another screening on July 25th. LIVE SAFE. BUT LIVE.