Shameless Idealists, our new series profiling activist celebrities, is set to broadcast over the holidays. Magic Johnson, Richard Branson, Nelly Furtado, Rick Hansen – while their names and public profiles are familiar, the intimate stories of these luminaries are not.
Craig Kielburger, the co-founder of Free the Children, is great on camera…after all, he has been doing public appearances and TV work since 1995, when at the age of 12 he started his foundation for children’s rights and empowerment. He has appeared as a host on CTV, and as a guest on Degrassi, The Oprah Winfrey Show, CNN, 60 Minutes and The Today Show.
Sir Richard Branson and his daughter Holly Branson, Roméo Dallaire and Michel Chikwanine, Nelly Furtado, Rick Hansen, Magic Johnson and Shaq made the cut for a series of 6 Me to We videos we’re producing for release this fall.
We’ve just returned from our second shoot with We Day. This time we went to Vancouver with Craig and Marc Kielburger to continue production on a series of videos that aim to inspire young people to create positive change.